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Web
Site Readability Standards
by Dean Jacques
The following
guidelines will help maximum the readability of your web site
content.
- Start with
good writing.
- Keep it
simple. Use active voice.
- Avoid technical
terms unless you know your readers will understand them.
- Write or
edit content to be short and concise. Delete unnecessary words.
- Use key
words that the reader can scan for.
- Use a common
typeface that is easy to read and available on most browsers.
- Apply a
strong color contrast between text and background (black on white
is the best).
- Highlight
important text using bold, different colors or white space
- Give reader
the information that he or she is looking for right up front.
- Utilize
a cell column to keep the width of the narrative comfortable to
read.
- Break up
lengthy narratives into logical "chunks." Provide links
if necessary.
- Use bulleted
information.
- Place related
information within the same proximity.
- Avoid animations
(blinking text, animated GIFs, etc.) that will distract the eye
from reading your message.
- Utilize
a pleasing color scheme and ample white space.
- Design a
navigation scheme that is familiar to the reader and ready to
use.
- Put thought
into the names of your links. Don't challenge the reader's attention..
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© Copyright
2004
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